GEO (Generative Engine Optimisation) is the practice of getting you into AI answers. SEO used to be about fighting for page 1 of Google. Now customers ask ChatGPT, Gemini or Google AI directly: "which one is good?" Whether you appear in that answer is what a GEO website solves. WKH's "Get You Found" organises your content, business details and citable answers at launch.
Scroll down for details ↓| Traditional website | SEO website | GEO website | |
|---|---|---|---|
| Goal | A storefront with contact details | Keywords ranking on page 1 of Google | When customers ask AI, AI mentions and cites you |
| Read by | People | Google crawlers + people | AI models (ChatGPT / Gemini / Perplexity / Google AI) + Google + people |
| Measured by | Whether anyone visits | Rankings, clicks, traffic | Citation count, whether you appear in AI answers, quality of enquiries from AI |
| Content form | Nice images + company intro | Keyword articles, backlinks | Clear definition sentences, FAQ answer blocks, structured business data, continuous updates |
| Risk | Nobody finds you | AI answers steal the clicks — high ranking, no traffic | Don't do it = only your competitors appear in AI answers; do it and nobody can guarantee you'll be cited |
The 3 don't replace each other — they stack. A GEO website must first be 1 solid SEO website; Google itself says its AI features are built on its core search ranking systems[3].
GEO = Generative Engine Optimization, also called AI search optimisation.
SEO was about "getting Google to rank you first". GEO is about "whether ChatGPT, Perplexity or Google AI mentions your name and cites your material when talking about what you do".
For AI to cite you, 3 things must be in place:
The biggest difference from SEO: SEO fights for 1 ranking position, GEO fights for 1 sentence in a spoken answer. Rankings can be measured; whether you're in the answer depends on continuous organising and monitoring.
ChatGPT weekly active users (OpenAI, August 2026)[1]. Some of your customers are certainly among them.
Share of Google searches showing AI Overviews, up from 15% a year ago (Similarweb, July 2026)[2]. That means in nearly half of searches, customers get an answer before clicking any link.
Share of Google AI Mode searches with no click to an external website (Semrush, September 2025 data)[4]. The value of "ranking first" is being replaced by "being cited".
Several overseas studies also show that visitors arriving from AI answers convert to enquiries at 2 to 4 times the rate of regular search[7] — because AI has already filtered and explained things for them before they arrive. (Overseas data; no Hong Kong figures yet; for reference only.)
In Hong Kong: Gemini officially opened to all Hong Kong users in March 2026[8]; the Productivity Council has partnered with Google and Microsoft to run AI courses for SMEs[9]. Customer search habits are shifting, while most SME websites are still written for the Google of 10 years ago.
All included in HKD 6,000 · 3-page website · 3 AI Employees to get you live, completed during launch onboarding.
Not included: buying ads, buying backlinks.
Customer asks AI: "Which Tsim Sha Tsui salon is good for sensitive-skin facials, and roughly how much?"
What "Get You Found" did: rewrote the service page into "treatment name + duration + price + suitable skin type" definition sentences; added the FAQ "will sensitive skin turn red afterwards"; aligned Google Business Profile prices with the website.
Goal: when AI answers this question, it has enough concrete data to cite you rather than a competitor.
Customer asks AI: "After setting up a limited company in Hong Kong, what tax do I file in year 1, and which professional should I look for?"
What "Get You Found" did: wrote 1 set of "process + timeline + fee range" FAQs; added professional qualifications and sameAs (LinkedIn, company registry) to the Organization schema; 1 short explainer article.
Goal: when AI answers process questions, it uses your explanation as the source and your name appears with it.
Customer asks AI: "Where in Hong Kong can I buy brand XX, and is there a physical shop to try it?"
What "Get You Found" did: complete Product / LocalBusiness schema; consistent wording for shop address, opening hours and stock status; FAQ "can I collect in store".
Goal: when AI recommends where to buy, both your shop and online store are citable options.
What the 3 scenarios share: AI search optimisation isn't about "writing more keywords", it's about "saying clearly who you are, what you do and how much", so AI is confident enough to cite you. To go from concept to hands-on, 1 step at a time: What Is GEO? Why ChatGPT Doesn't Mention Your Company is the concept version; Make AI Understand Your Site: 7 Things is the step-by-step checklist; AI Overviews Hit Hong Kong: 5 Things to Change covers the market as it stands today. More in Insights.
Both — they stack, it's not either/or. SEO fights for Google rankings; GEO fights for whether you appear in AI answers. A GEO website must first be 1 technically healthy SEO website. WKH includes basic technical SEO when building the site; "Get You Found" handles content and data organisation during launch onboarding.
Yes. AI citations don't depend on company size; they depend on how clear your data is. 1 small shop that clearly states "what we do, how much, where, what customers say" beats 1 big company whose website hasn't been updated in 5 years.
It's an AI Employee, set up, monitored and reviewed by the WKH team. The baseline brief is checked by a human before it goes out. You can WhatsApp a real person any time with questions.
A reasonable expectation is 3 to 6 months before your information starts appearing in AI answers. The onboarding period is mainly about groundwork: business data, schema, FAQs. We do not promise any timeline or number of citations.
Let's talk. Start with a free check-up to see whether your existing site's technical foundation is readable enough for AI; if so, we onboard directly, if not, we fix that first. Chat with us on WhatsApp.